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Finding the right products to sell is likely the most impactful step in launching your online store. If you already know your target audience, you’re ahead of the game. The internet, along with your social and work networks, can be treasure troves of consumer insights, helping you identify products your audience won’t be able to resist.

Pick a few of these strategies to help discover products that could become bestsellers:

• Engage with enthusiasts and hobbyists to learn about their challenges and the latest products they’re excited about.
• Leverage your personal passions and interests to understand what products will appeal to like-minded niche audiences.
• Monitor product trends to predict and stock the next popular item.
• Analyze what’s selling on major marketplaces to identify products that have sold strongly for years.

Once you have an idea of the type of products you want to sell, the next step is to source them. Here are some common product sourcing methods:

• Craft your products: If you have skills like woodworking or illustration, you might be able to create handmade products. This can attract customers looking for unique, bespoke, or luxury items.
• Buy products from wholesalers: Purchasing inventory from wholesalers gives you control over stock and ensures a steady supply of products.
• Manufacture products: Work with a manufacturer to produce original items or private-label products.
• Print products on demand: Print on demand is the act of customizing products with your designs. Print-on-demand services handle production and shipping.

Try dropshipping

Buying and storing inventory is only one way to manage your products. Other options include dropshipping—a retail model where the product supplier packages and ships orders on your behalf.

With dropshipping, you can sell a wide array of items in your store without needing to buy or store them. Once you receive an order, simply forward it to your supplier for fulfillment.

Find products to dropship and connect with dropshipping suppliers by adding a dropshipping app to your online store.